brainylady

winning the hoodie (verb phrase): used to refer to the moment at which a person's quietly dorky behaviour is suddenly and unexpectedly made public

Sample sentence: While vigorously rocking out and playing air guitar in their living room, Coco and Muffy realized they'd won the hoodie when they noticed a group of tourists with cameras watching them through the open blinds.

Origin: On the evening of April 22, 2006, a person known as La Brainy was listening to CBC Radio 3 when the opportunity arose for listeners to call in and win a hoodie. La Brainy happened to know the answer to the trivia question posed, inspiring her partner to call the radio station and then hand her the phone. The call was answered, and while La Brainy was on hold, she heard the radio host announce that a caller was on the air. Without warning, the host proceeded to engage La Brainy in chitchat for several minutes, exposing her nationwide as a trivia-knowing, contest-entering nerd. Listeners later reported that she characterized the local weather as "lovely" and may have made an asinine comment that the book A Complicated Kindness by Miriam Toews -- which was itself the answer to the trivia question -- is an odd choice for Canada Reads because it is available at Costco. (Don't even ask.)

The hoodie's in the mail.