Do you know Miffy? There was loads of Miffy merch in Taiwan, alongside Hello Kitty et al. While there may be more to Miffy than meets the eye, creator Dick Bruna sounds like a bit of a cuddly cartoon character himself, in the Guardian article "Bunny love":
What to the untrained eye might look like a bunny with a permanently startled expression is, in fact, a meticulously refined modernist work. ...
So, after more than 50 years, does [Bruna] think he's finally created the perfect Miffy? "No, I'm going to try and do better today, tomorrow. I just try to make a nice shape, the nicest Miffy I can."